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Customer service is the provision of service to customers before, during, and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest".From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. Customer service also plays a crucial role in both increasing and maintaining customer loyalty, the tendency of a customer to do repeat business with a company in the future. One good customer service experience can change the entire perception a customer holds towards the organization.

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