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GameTrailers (GT) was an American video gaming website created by Geoffrey R. Grotz and Brandon Jones in 2002. The website specialized in multimedia content, including trailers and gameplay footage of upcoming and recently released video games, as well as an array of original video content focusing on video games, including reviews, countdown shows, and other web series. GameTrailers was acquired by Viacom in November 2005; under its ownership, GameTrailers also produced a television series, GameTrailers TV with Geoff Keighley, for sister property Spike TV. In 2014, the site was acquired by Defy Media. In February 2016, the site was shut down; rights to GameTrailers' brand and content were sold to IGN Entertainment, which continues to run its YouTube channel. GT's remaining staff went on to found the independent gaming publication Easy Allies.